Build in public

Launching Float for public beta

We are launching Float for public beta to create product demo and process guide in seconds.
Navdeep Yadav
8 min to read

Today I am Super excited to announce that we are launching Float in a public beta. Before I talk about Float, let me tell you a story about why we started building Float.

What triggered us to build Float?

Taking screenshots manually and writing the text of a product integration has always been a tedious process.

But the real journey of Float started right after an incident happened to me. I was browsing the product hunt and liked a product but couldn't afford it.

Reason why we started building Float

The very next day, I asked my brother, now also the CTO Akshay, to stop other projects and start working on building Float.

Although it took us more than three months to build this. But I left my PM job at Gumlet a few weeks after this (shouldn’t have done it soo early) Because I was working on udemy courses, a full-time job and a product from 3 am to 10 pm, and things were getting hectic.

In technical terms, I was overclocking (No pun intended).

From Initial enthusiasm to the trough of sorrow!

At that time, we neither had a pedigree nor a track record of building tech products. All we had was the enthusiasm for creating a product.

A year before, I was adjusting recks in the warehouse of a pharmacy company, and my CTO, Akshay, was handling truck drivers in a transport company.

Our CTO Akshay in 2019

If you know us personally, you know what we were doing before COVID. In short, COVID changed many things in our life within a few years. So when both of us decided to build Float, we knew that it was going to be difficult for both of us.

Although we have designed some WordPress websites in the past, building a tech product with a suitable frontend and backend is a different ballgame.

I was sure we might not be able to raise any capital until we show some traction in either revenue, usage, growth etc. Hence, we need a runway for at least a year to sustain ourselves while we build Float.

So I started focusing on my side hustle to bring in some money to pay our bills. Akshay was staying back home in a village, so his expenses were less, but I was in a metro city.

In short, we went from handling truck drivers to handling events in React.

So for the next four months, we worked towards building Float. From 6 am to 10 pm, Akshay used to learn and code for hours to develop the product.

I was sure we might not be able to raise any capital until we show some traction in either revenue or usage. We need a runway for at least a year to sustain ourselves while we build Float. So I started focusing on my side hustle to bring in some money to pay our bills.

I used to sell those courses on skillshare and udemy and I am thankful to Udemy and SkillShare for putting food on my table.

My Udemy instructor page

Akshay was staying back home in a village, so his expenses were less, but I was in a metro city. In short, we went from handling truck drivers to handling events in React.

I don’t want to bore you with our life story. After 3-4 months of hard work, we are launching Float to the public.

From 6 am to 10 pm, Akshay used to learn and code for hours to develop the product. Meanwhile, I was doing content as a side hustle during the day and working on the product design at night.

Visit http://addfloat.com to try it out.

Why is Float unique to us?

So every time you use the internet, a cloud server computes your action, which requires a lot of energy.

Although I am not an expert on climate change, we can do a lot as a company, so we decided to plant a tress for our first few customers and may expand it if required.

We are planting three fruit trees at my home for our first three customers. So we will give these trees a name, keep you updated on growth and finally ship the fruits after a few years at your business address.

Reach out to me at navdeep@addfloat.com if you want to be one of those three customer.

Planting tree for our first few customer.

What is Float? Could you give us an elevator pitch?

Float can help you create an interactive product demo in seconds. Just add Float to chrome and show complex process integration with a few clicks.

Why are we building Float?‍

While working in a tech company, I was frustrated by the effort required to explain a simple integration guide in the product documentation, from uploading multiple screenshots to writing about the different integration steps.

The page length was becoming more than the length of the great wall of china, and the user experience was like reading a Wikipedia article (Text-heavy)

For example, this startup has made a complete webpage to give a dashboard tour. Instead, they should have embedded a Float .

api video have a webpage just for a dashboard tour

So I searched for a few solutions and decided to build Float to simplify the process guide.

Here the most popular use case of Float

1. Show Product Tours on your website

Create an engaging “try before you buy” experience for your customers who don’t wanna create an account.

product demo with float
2. Support customers with product tutorials

Create a library of interactive product walkthroughs to help your customers get started quickly.

customer support with float
3. Explain features or integration in your blog post with Float
float inside a blogpost

You can start by creating a workflow in 3 Easy Steps.

Step 1 Add Float to your chrome browser

Step 2 Go to a website and record your workflow

Step 3 Share or Embed the workflow

Check out Float
Check out this sample guide (How to connect the digital ocean with Gumlet?)

Add Float to Chrome

Makes complex, simple
Give us a free call : 995-265-656
Float is 100% free for early user.
FREE marketing guides and templates.
30% discount for early supporter.