Build in public

50 Investors said NO to us. So, now we are building our Startup in public.

We reached out to almost 50 Investor for our startup and everyone said NO to us. So we pivoted the next day and decided not to raise and build our startup openly in public.
Navdeep Yadav
12 min to read

I reached out to more than 50 investors for my startup, and everyone said NO to us.

From Startup incubators to accelerators to angel investors, I reached out to everyone you can think of.

Not one person was ready to invest even USD 25k for 10% so we could leave our daily hustle and focus on building the product.

one of the many rejections we got in the early days.

But why does everyone say NO to us?

All I can sense from their response was that we neither have a proven track record so far nor do we have the proxy to qualify as an entrepreneur (Institute or college).

My co-founder (also my brother), who is now 30, has failed twice in college and doesn't even have a proper college degree with Zero corporate experience.
All these things make a perfect recipe for disaster.

He used to drive a truck before covid 19 and picked up on programming during the pandemic due to lockdown. Being my brother, I know he is extremely hard working and super bright in writing code.

In the end, some wisdom prevailed, and we realized if we could solve the problem for a small set of people, we could make customers our investors.

Some random quote I read on the internet

Next significant phase in our startup journey ??

Launching a Startup is like flying a plane; unlike an aircraft, the customers pay you after the flight, not before the flight. So we need a long runway before take-off and some fuel while we fly.

So, I built a financial safety net for my brother and me. I joined a SaaS startup, Gumlet, and started publishing courses in the morning (3 am-10 am).

I used to sell those courses on skillshare and udemy and I am thankful to Udemy and SkillShare for putting food on my table.

My Udemy Instructor page

What are we building now?

While working in a tech company, I was frustrated by the effort required to explain a simple integration guide in the product documentation.
From uploading multiple screenshots to writing about the different integration steps.

The page length was becoming more than the length of the great wall of china, and the user experience was like reading a Wikipedia article (Text-heavy)

Someone created a full webpage just for a dashboard tour

For example, this company has made a complete webpage to give a dashboard tour.

Pasting multiple screenshots will overcrowd the webpage, and not everyone is comfortable reading an integration guide in plain text and images.

Surprisingly videos suck in this case as no one like going back and forth in videos.

Float will put your images on steroid

So the float, can you simplify your process guide?
So my co-founder and I decided to solve this with a chrome extension, i.e., Float. So, turn it on, and it will automatically take a screenshot of all your steps and allows you to add text annotation on top of these stacked images.

Imagine this as a PowerPoint presentation with a series of stacked images with text annotation on the top to explain a process.

Here are some famous use cases of float.

1.Show Product Tours on your website

Create an engaging “try before you buy” experience for your customers.

Float in your hero section

2. Support customers with product tutorials

Create a library of interactive product walkthroughs, to help your customers get started quickly.

Float in your chat support

3. Explain features or integration in your blogpost with float

Float in your blogpost

You can start by creating a workflow in 3 Easy Steps.

Step 1 Add Float to your chrome browser

Step 2 Go to a website and record your workflow

Step 3 Share or Embed the workflow

Check out Float

Check out this sample dashboard workflow using Float

Add Float to Chrome

Makes complex, simple
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